Entering new markets can offer many opportunities, from gaining new clients to boosting brand awareness and revenue. However, the process is fraught with challenges that can be both time-consuming and costly. Companies often start by extending their existing sales teams to cover the new geography or vertical. Still, this approach usually falls short due to lacking a physical presence and potential language barriers.
Another common strategy is to hire or contract a single individual based in the new geography to handle sales. While this can increase revenue potential, it also introduces significant risks, such as the challenge of finding a well-balanced individual who can handle strategy, marketing, and sales. Additionally, turnover is often high in such roles.
Growth and new market entry require adjusting your current practices to accommodate for many variables such as time zone differences, local language, culture, currency, and legal regulations. Outsourcing your Marketing, Sales, and Operations to a specialized provider can offer a more effective and less risky entry into the new market. This approach allows you to quickly ramp up with experienced professionals, manage costs, increase win rates, and ensure compliance with local business practices and regulations.
